- To be the outstanding Kingdom wide distributor of Newspapers, Magazines, Specialist Publications and Direct Marketing Material.
- To treat all of our “supply chain customers” with equal but due consideration.
- To provide one of the most satisfying work places in KSA.
- To be at the forefront in delivering customer satisfaction through both integrity and innovation.
- To have our team participate in the business realities that drive success and reward.
- To contribute to the ongoing development of the Nation.